D375 Marketing Communications and Storytelling sample papers, task by task

Reviewed by Preston Vandermark, MBA Marketing Communications and Storytelling Western Governors University Free custom samples in 24–48h

D375 is about telling a brand's story so that people remember and act on it. The samples write a creative brief for a composite sustainable coffee roaster and a brand story with a short video script.

How this shelf works

Send the exact assignment or rubric from your course of study and a custom sample written to it lands in 24 to 48 hours, the first one free. D375 is WGU’s Marketing Communications and Storytelling course. It centers on how marketers turn brand positioning into creative briefs and stories that connect emotionally with a target audience. Searches like "d375 task 2 assignment example", "D375 sample paper", and "D375 task samples" land on this page.

What D375 is really about

Marketing Communications and Storytelling covers brand positioning, creative strategy, creative briefs, storytelling structures, visual and verbal brand identity, packaging and brand alignment, and producing communications for different channels.

Its two written tasks share one brand. Task 1 develops a creative brief and analyzes how packaging and other brand elements align with the brand's positioning; Task 2 creates a brand story and a video script that brings it to life. Both reward specificity about the audience and consistency with the brand. The roaster is a teaching composite; the storytelling research is published work. A brief is only as good as its insight. The sample's insight, that the roaster's customers want their morning coffee to reflect values they are proud of but distrust vague green claims, shapes the tone, the proof points on the packaging and the story told in the video, which follows one bag of beans from a named farm cooperative to a customer's kitchen.

What D375’s tasks ask for

D375's two tasks generally have you write a creative brief covering objective, audience, insight, message and tone, analyze brand alignment in elements such as packaging, then write a brand story and a video script that express the positioning.

Why D375 tasks come back for revision

Creative work is often returned when the audience insight is generic, when the story does not reflect the brief, or when the script lacks structure. Evaluators also look for consistency between the brief's tone and the script's words and images.

The D375 drawers

Task 1

D375 Task 1 creative brief and brand alignment example

A creative brief is written and brand elements analyzed. On request, free, 24-48h.

See the example →
Task 2

D375 Task 2 brand story and video script example

A brand story and script bring the positioning to life. On request, free, 24-48h.

See the example →
Different?

Your course of study shows something else?

Western Governors University revises courses; task counts and deliverables shift between terms. Send what your classroom shows and the desk matches it exactly.

Send it over →

Using a D375 sample the right way

Study the D375 samples for how the insight in the brief drives every creative choice. Send the instructions and rubric aspects for a custom sample in 24-48h, the first one free.

How these samples are written

The discipline behind every task here: aspects are the outline, each gets its section, artifacts match their narratives, and OA courses get prep-note treatment instead, because the sit is always yours. Send your portal's rubric with a request and the sample matches it, revisions included.

D375 questions, answered

What is a consumer insight in D375?

A truth about the audience's feelings or behavior that the creative work can speak to.

How long is the D375 video script?

Follow your task; brand videos are usually short, often under two minutes.

Is the D375 roaster real?

It is a composite.